Free, no sign up
Find your payback day.
Enter your day 1, day 7 and day 30 retention, and see when a cohort pays for itself.
Payback day, one-year horizon
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Kadar fits a curve through those three points, integrates it forward to 365 days, and compares cumulative net revenue per install against what you paid for the install. Everything is computed in your browser from your numbers. None of Kadar's fitted parameters are used here.
Return on spend, D30
Return on spend, D180
Return on spend, D365
The loop, at organic
installs per paid install
true cost per install
earlier than paid alone
Your attribution tool divides revenue by paid installs and paid spend. It cannot see that the organic installs were caused by the paid ones. The difference is the gap between these two views of the same money.
Everything on this page is free and always will be. Pricing is for what an account adds on top.
See pricing