Terms, privacy and company details.

Company details

Legal entity

Auguris OÜ

Trading as

Kadar Labs

Registry code

17547381

Registered address

Sepapaja tn 6, 15551 Tallinn, Harjumaa, Estonia

Contact

hello@kadarlabs.com

Privacy policy

Last updated 6 October 2026. Controller: Auguris OÜ.

How we count visits

This website and the application count page views and a short list of named actions, such as starting the calculator or running a scenario. We do it with Umami, open-source software running on our own server under our own domain. No third party analytics, no advertising pixels, no session recording, no cookies and nothing else stored on or read from your device.

The measurement system does not keep your IP address. It combines your address with your browser’s user agent string and a secret we rotate every day, and stores only the number that comes out. Tomorrow the same person is a different number, and the number means nothing on any other website. Our hosting providers keep their own short-lived request logs, which do contain IP addresses; those are described under Server logs below.

We keep measurement data only for as long as we need it to tell whether the site works, and delete it when we no longer do. Our lawful basis is our legitimate interest in knowing whether the site works, and you have the right to object to that. You do not have to write to us to exercise it: if your browser sends a Do Not Track or Global Privacy Control signal, we discard the request before anything is recorded. You can also object by writing to privacy@kadarlabs.com. We cannot delete your past visits on request, because nothing in the data identifies you, which is the same property that makes it safe to hold. There is no consent banner because nothing is stored on or read from your device, which is what the cookie rules govern.

The measurement database runs on our own server in Amsterdam and the application database is in the European Union. Requests reach both through Cloudflare’s global network, so a request may pass through an edge location outside the EU before it arrives.

The site still makes no requests to third party domains. The measurement script and the data it sends are served from kadarlabs.com and forwarded on our side.

The payback calculator runs entirely in your browser and the numbers you type are not sent to a server. The events above record that the calculator was used and whether any input was changed from its default, never the values themselves. The inputs you can see in the address bar are removed before anything is sent, and removed again from the referrer when you open another page. If you copy a share link, your inputs are encoded in the URL you copied and nowhere else.

There is one exception, and only if you ask for it. If you use the form under the result to email yourself your model, then that link, which contains your inputs, is sent to us along with your email address so that we can send it to you. We store both so the email can be resent and so we can delete them if you ask. They are not pooled into benchmarks, not used to calibrate the shipped defaults, and not shared. Every email carries a one-click unsubscribe, and writing to privacy@kadarlabs.com gets both the address and the stored link deleted.

Server logs

Our hosting providers keep short-lived operational logs of the requests they handle, which include IP address, timestamp, requested path and user agent. We have not enabled log export on any of them, so we hold no copy, do not analyse them and cannot search them; they roll off on the providers’ own schedules. Hosting providers: Cloudflare for the website and the application, Fly.io for the measurement server and the modelling service, Supabase for the application database.

If you create an account

The Kadar application is a separate service. When you sign up we process your email address, your account and billing details, and the model inputs and results you save. The lawful basis is performance of the contract between us, and for billing records our legal obligation to keep them.

Your model inputs and results are yours. They are not pooled into benchmarks, not sold, not shared with other customers, and not used to calibrate the genre defaults Kadar ships.

Processors used to run the service: Cloudflare (website and application hosting, DNS, and email routing), Fly.io (application server and measurement server, Amsterdam), Supabase (database and authentication, EU region), Stripe (payments and tax), Resend (transactional email, such as password resets), Smartlead and Google Workspace (the business email described below), Apollo (business details for that email) and Sentry (error reporting, EU region). Sentry receives a report when something in the application breaks: the error, where in the code it happened, and which page or endpoint you were on. It does not receive your model inputs, your results, your IP address, or a recording of your screen, and the request itself is never attached to the report. The measurement software itself is not a processor: Umami is open source and runs on our own server, which is the point of self-hosting it.

If we emailed you about Kadar

Kadar Labs sends a small number of business emails to people whose work makes Kadar relevant to them: people at consumer app and games companies, and investors in them. The emails are written by Mira, Kadar Labs’ AI analyst. Each one says so, and a person at Auguris OÜ approves every batch before it is sent.

We hold your name, work email address, company, job title where we have it, and where we got them. The email you received says which source it was. Our sources are an attendee list that Business of Apps shared with us as an event sponsor, PitchBook’s database of investors, and investor research we have compiled over several years from public listings and past correspondence, and searches of professional profiles for games marketing roles. We use Apollo, a business contact database, to add details about your company and the country you work in, and in some cases your work email address, which decides the rules we follow when emailing you.

Our lawful basis is our legitimate interest in telling businesses about a product relevant to their work. You can object at any time. The link at the foot of every email stops them immediately, with no login, and writing to privacy@kadarlabs.com does the same. When you opt out, we keep only a one-way fingerprint of your address, which is enough to never email you again and cannot be turned back into the address. If you never reply, we delete your details twelve months after our last email.

We do not track whether you opened an email or which links you clicked. Emails are sent through Smartlead and a Google Workspace mailbox, which process your address only to deliver them.

If you order a Review

A Launch Forecast Review uses the numbers you send us for that Review and nothing else. They are not pooled, not used to build benchmarks, and not used to calibrate Kadar’s defaults. If you send data about a company other than your own, you confirm that you have its permission to share it. We delete what you sent once the Review is delivered, unless you ask us to keep it. Payment is taken by Stripe.

Your rights

Under the GDPR you can request access to your data, correction, deletion, restriction, portability, and you can object to processing. Write to privacy@kadarlabs.com and we will respond within one month. You may also complain to the Estonian Data Protection Inspectorate.

Terms of service

Structure only. Clause text to be drafted by counsel.

1. 1 Parties and definitions Auguris OÜ, the customer, the service, the application, inputs, outputs.
2. 2 The service What Kadar provides, and that it is a modelling tool rather than a forecast or financial advice.
3. 3 Accounts and eligibility Business use only, accurate details, responsibility for credentials.
4. 4 Subscription, billing and renewal Tiers, monthly billing in USD, EU VAT where applicable, renewal and cancellation.
5. 5 Fair use and limits Game count and run limits per tier, API rate limits, no resale of outputs as a service.
6. 6 Customer data and ownership Customer retains ownership of inputs and outputs. Licence granted to us only to operate the service.
7. 7 Our intellectual property The engine, the fitted parameters and the genre calibration remain ours. The published method does not.
8. 8 Confidentiality Mutual, with the usual carve outs.
9. 9 Availability and support Target availability, maintenance windows, support channel and response expectations.
10. 10 No warranty as to results Model outputs depend on customer inputs. No guarantee of accuracy, profitability or fitness for a particular decision.
11. 11 Limitation of liability Cap and excluded heads of loss, to be set by counsel.
12. 12 Suspension and termination Grounds, notice, effect on data, export window after termination.
13. 13 Changes to these terms Notice period and what counts as acceptance.
14. 14 Governing law and disputes Estonian law, courts of Harju County.